SEHA – Gazprom League made a new step in a world of digital platforms by launching its first video on TikTok today. As a part of League’s efforts to reach younger audiences it is now offering handball fans the greatest experience of regional handball.

After gaining visibilty through several platforms, such as Facebook, Instagram, Twitter and VKontakte it was only logical to continue the pursuit of digital excellence. SEHA – Gazprom League Final 4 in 2020 reached over 6.7 million people all across social media which increased aspirations of becoming not only the best regional handball league, but the most visible handball league in Europe. And what better moment to start it off, than just ahead of the highly anticipated 10th final tournament.

The goal is to connect with younger audiences who are an active part of the digital society and searching for more up-to-date handball content.

Explore and experience handball with SEHA, while following SEHA – Gazprom League on TikTok: https://www.tiktok.com/@sehaleague?lang=en